Seems those that bring you hair color in a box have gotten the message. You'll notice more fruity scents rather than something that smells like a toxic waste dump when using them. Apparently all part of an effort to make the time spent coloring your hair seem more like putting on make_up rather than doing something that requires you don a hazmat suit.
People nowadays willfully go in for changes that can accentuate there overall look and appeal. More and more people both men and women and of all ages are dedicatedly taking up means of improving there personality and the way they present themselves as today is a visual world that relies a lot on what one appears to be in public and personal spheres. People can change their entire look with the technology and procedures available today starting from your physique to your skin and even hair.