A good color means natural. Look carefully at a fistful of hair in the mirror. See how each strand has a different tone? Perhaps even different colors on one strand? These are the natural striations that Mother Nature gives each head of hair to work with natural lighting. A good "color job" must duplicate these natural highlights to be effective.
To begin with the choice of colors would top the list. So what family of colors is on your mane wish list? Are you looking to alter the color or color the gray?