Plus few things offer the opportunity to change your look the way changing the shade of your tresses does. It lets you keep everything else virtually the same while still giving you the change you seek. Not a bad deal actually.
Thinning hair? Did you know you can make it appear thicker by the strategic use of color? By that I mean if you color your root line to deal with any regrowth you're also making the roots look a bit darker. Not only does this touch up your color it will also create the illusion of thicker hair. That's because roots that are a bit darker make your hair appear to be fuller and more dimensional.