When you use the services of a real professional, go to the appointment with an open mind. You may have your heart set of pale blond, but if the colorist can prove to you that a deep strawberry is really your best shade, listen to her. She is trained to match color with skin tone. She knows what will work, and what won't.
Still if that sounds at all appealing you might first want to stop and ask yourself some questions. Or at least think about these points which can help you decide among the many hair color options. Since the goal is find out which will actually work out best for you and your hair.