Hair color product web sites offer the entire range of hair color available with them and what can be done with it. However, do remember that they are using professional models (with amazing skin) and you would need to discount some of the ideas that they demonstrate. The official web site however, does help you get the right shade and that is very important before you decide your hair color.
Coloring tip: It's a fact. The longer your hair is the older the ends are. Okay no news there. What may be news is that this makes them more porous and open to accepting hair dye. Which is why you want to get to them last if coloring at home. Otherwise they may end up darker than the rest of your strands leaving you with a final result that is well, interesting looking. Just not in a cute and sexy way.