Not just this many people even opt for hair_colors to present their mane with a desired look and appeal. According to researches and experts, hair is that part of our body which plays a very significant role in portraying our personality in the eyes of the others. People with wacky hair colors and cool styles are considered to be hip. Brunettes are considered to be cute; brownies are more classic and chummy while the blondes are down right attractive.
Seems those that bring you hair color in a box have gotten the message. You'll notice more fruity scents rather than something that smells like a toxic waste dump when using them. Apparently all part of an effort to make the time spent coloring your hair seem more like putting on make_up rather than doing something that requires you don a hazmat suit.