When you use the services of a real professional, go to the appointment with an open mind. You may have your heart set of pale blond, but if the colorist can prove to you that a deep strawberry is really your best shade, listen to her. She is trained to match color with skin tone. She knows what will work, and what won't.
Hair color ideas are not stand alone thoughts and need to be combined with your skin tone and personality to give you the right match. Never copy someone else's hair color idea blindly as it just might be completely wrong for you. If you are coloring your hair for the first time, you can seek professional help at the salon. Otherwise, the internet is a good place to start with as well: