Once a basic color is determined, now comes the fun and creative part. She may suggest adding lighter highlights around your face and maybe even dispersed throughout your hair. Lighter color near your face can change your entire appearance without the permanent commitment of an all over change.
Hard as it is to believe there was once a time when those who colored their hair were looked down on by "respectable" women. Some would sneer, "She gets her color out of bottle, you know." Making it sound like that was a bad thing.