A good color means natural. Look carefully at a fistful of hair in the mirror. See how each strand has a different tone? Perhaps even different colors on one strand? These are the natural striations that Mother Nature gives each head of hair to work with natural lighting. A good "color job" must duplicate these natural highlights to be effective.
Even at home hair coloring kits have come a long way when it comes to being gentler, safer and more pleasant smelling. They too use far fewer harsh chemicals that can lead to damaged hair in a heartbeat. Making it safer for you to get the desired results. Which as hair color ideas go isn't a bad thing, now is it?