Seems those that bring you hair color in a box have gotten the message. You'll notice more fruity scents rather than something that smells like a toxic waste dump when using them. Apparently all part of an effort to make the time spent coloring your hair seem more like putting on make_up rather than doing something that requires you don a hazmat suit.
That's not to say you're going to duplicate the salon experience at home any time soon exactly. But it also doesn't mean the over the bathroom sink approach can't be more enjoyable, or pleasant even, now does it?In other words we've come a long way, baby when it comes to coloring our hair.