Hair color product web sites offer the entire range of hair color available with them and what can be done with it. However, do remember that they are using professional models (with amazing skin) and you would need to discount some of the ideas that they demonstrate. The official web site however, does help you get the right shade and that is very important before you decide your hair color.
But any such stigma associated with coloring our mane is long gone. Anymore it's so common no one gives it a second thought. In fact some of us would be hard pressed to recognize our own natural hair color it's been so long since we have seen it. Because as they say color is a girl's best friend.