Hair color product web sites offer the entire range of hair color available with them and what can be done with it. However, do remember that they are using professional models (with amazing skin) and you would need to discount some of the ideas that they demonstrate. The official web site however, does help you get the right shade and that is very important before you decide your hair color.
Hair color ideas are not stand alone thoughts and need to be combined with your skin tone and personality to give you the right match. Never copy someone else's hair color idea blindly as it just might be completely wrong for you. If you are coloring your hair for the first time, you can seek professional help at the salon. Otherwise, the internet is a good place to start with as well: