Once she studies your hair, its condition, its style, its cut, and your lifestyle (e. g., how much time you plan on spending on your hair each day), she will then make some recommendations for color and maybe even a more suitable style for you. Plan on being there for a few hours.
Seems those that bring you hair color in a box have gotten the message. You'll notice more fruity scents rather than something that smells like a toxic waste dump when using them. Apparently all part of an effort to make the time spent coloring your hair seem more like putting on make_up rather than doing something that requires you don a hazmat suit.