Plus few things offer the opportunity to change your look the way changing the shade of your tresses does. It lets you keep everything else virtually the same while still giving you the change you seek. Not a bad deal actually.
But any such stigma associated with coloring our mane is long gone. Anymore it's so common no one gives it a second thought. In fact some of us would be hard pressed to recognize our own natural hair color it's been so long since we have seen it. Because as they say color is a girl's best friend.