Seems those that bring you hair color in a box have gotten the message. You'll notice more fruity scents rather than something that smells like a toxic waste dump when using them. Apparently all part of an effort to make the time spent coloring your hair seem more like putting on make_up rather than doing something that requires you don a hazmat suit.
Hair color ideas are not stand alone thoughts and need to be combined with your skin tone and personality to give you the right match. Never copy someone else's hair color idea blindly as it just might be completely wrong for you. If you are coloring your hair for the first time, you can seek professional help at the salon. Otherwise, the internet is a good place to start with as well: