Is your hair healthy enough to withstand the chemical onslaught some coloring products produce? Or could it use some TLC before you step up to a new color?
When you use the services of a real professional, go to the appointment with an open mind. You may have your heart set of pale blond, but if the colorist can prove to you that a deep strawberry is really your best shade, listen to her. She is trained to match color with skin tone. She knows what will work, and what won't.