A good color means natural. Look carefully at a fistful of hair in the mirror. See how each strand has a different tone? Perhaps even different colors on one strand? These are the natural striations that Mother Nature gives each head of hair to work with natural lighting. A good "color job" must duplicate these natural highlights to be effective.
In any case, it's certainly true that coloring your locks can change the way you look. It can revitalize things taking them from boring to fresh and new. Which is why so many of us have wholeheartedly embraced coloring our locks. You just want to make sure the change is for the better.