Once she studies your hair, its condition, its style, its cut, and your lifestyle (e. g., how much time you plan on spending on your hair each day), she will then make some recommendations for color and maybe even a more suitable style for you. Plan on being there for a few hours.
A good color means natural. Look carefully at a fistful of hair in the mirror. See how each strand has a different tone? Perhaps even different colors on one strand? These are the natural striations that Mother Nature gives each head of hair to work with natural lighting. A good "color job" must duplicate these natural highlights to be effective.