Hair color product web sites offer the entire range of hair color available with them and what can be done with it. However, do remember that they are using professional models (with amazing skin) and you would need to discount some of the ideas that they demonstrate. The official web site however, does help you get the right shade and that is very important before you decide your hair color.
In any case, it's certainly true that coloring your locks can change the way you look. It can revitalize things taking them from boring to fresh and new. Which is why so many of us have wholeheartedly embraced coloring our locks. You just want to make sure the change is for the better.