Hair color product web sites offer the entire range of hair color available with them and what can be done with it. However, do remember that they are using professional models (with amazing skin) and you would need to discount some of the ideas that they demonstrate. The official web site however, does help you get the right shade and that is very important before you decide your hair color.
Still if that sounds at all appealing you might first want to stop and ask yourself some questions. Or at least think about these points which can help you decide among the many hair color options. Since the goal is find out which will actually work out best for you and your hair.